Privacy & Cookie Policy

1. General Terms

BVBA ALTER ERA with headquarters at Smisstraat 17, 3080 Tervuren, Belgium, registered at the Kruispuntbank Ondernemingen by number BE 067 271 4794 (hereinafter “ALTER ERA”) is responsible for the processing of your personal data on the website www.alter-era.com.

BVBA ALTER ERA as a Belgian company applies the “law of December 8, 1992 on Privacy Protection in relation to the Processing of Personal Data” as modified by the “law of December 11, 1998” and by the “law of June 13, 2005 on electronic communications”.

BVBA ALTER ERA takes responsibility for the processing of your personal data. A notification has been made to the Commission for the protection of privacy with regard to the processing of your personal data, as required by the Law.

2. Collected Personal Data

2.1. Data that you communicate to us

On the Registration Form on the Website: name, email address
During the ordering process: name, email address, phone numbers, home address, shipping and credit/debit card addresses.

2.2. Data that are automatically collected

Certain data will be collected through cookies: see below for our cookie policy. Some data can also be collected without being stored in cookies. These data may only be consulted by BVBA ALTER ERA and only during the visit of the Website. They are:
1.  address TCP/IP
2. the type and version of your navigation system
3. the last window opened

2.3. Personal data communicated by commercial partners

In this case, the commercial partners of BVBA ALTER ERA guarantee to BVBA ALTER ERA that they have actually received the authorization to communicate these personal data.

3. Purpose Of Data Processing

3.1. General purposes

The personal data are collected to:

  • Allow market research in order to improve the technical and intrinsic quality of the services
  • Offer you the services of our website
  • Provide you with information related to future offers and events that might interest you
  • Administer the technical aspect of the website

After having checked the anonymous characteristic of the data, compile statistics or lead an investigation regards as the number of visits on the different parts of the website.

3.2. Direct marketing and communication to third parties

Your personal data stay strictly confidential and will not be communicated to third parties or be used for direct marketing purposes, other than BVBA ALTER ERA. Saved card details will never be shared with third parties and will only be used to process your order, using our payment partner’s systems. Additionally, we may also obtain information as a result of authentication or identity checks. Sometimes we may ask for your telephone number. This number may be given to our courier for delivery services. These details allow us to process your order and to let you know the status of your order.

3.3. Serious violations

BVBA ALTER ERA will be able to communicate your data at the request of the court in case of serious violations of the rules of conduct.

4. Duration Of Conservation Of Data

All the personal data are held as long as necessary for providing the Services by BVBA ALTER ERA.

5. Right To Access And Rectify

You have the right to consult free of charge your personal data at any time, to rectify or modify them, by sending an email to the address [email protected] or by letter to the address in article 1 of this Privacy Policy, providing in attachment a copy of your identity card. You can also modify them through your personal account area.

You are entirely free whether or not you communicate your personal data to BVBA ALTER ERA. However, you must be aware that some services may be refused if you do not complete your personal data on the Registration Form and that you are the only one liable for the correctness of the data that you communicate to BVBA ALTER ERA.

At all times, we will offer you the opportunity to unsubscribe out of any service or update to which you have subscribed if you change your mind. Any e-mail we send you will contain an easy automated unsubscribe link so that you can opt-out of that particular mailshot.

6. Right To Object

You may exercise your right to object within the framework of the processing of your personal data if you consider that serious and legitimate reasons exist to do so, by sending an email to the address [email protected] However, you cannot object to the processing of your personal data if this processing is essential to the fulfilment of the contractual obligations.

7. Security And Confidentiality

BVBA ALTER ERA has developed technically and organizationally appropriate security measures in order to avoid the destruction, loss, forgery, modification, forbidden access and mistaken communication to third parties as well as every other unauthorized processing of the collected personal data.
BVBA ALTER ERA may never be held liable for any direct or indirect damage that results from a wrong or illegal handling of the personal data by a third party.

BVBA ALTER ERA warns you that the website can include links, hyperlinks or references to other websites, that are not controlled or managed by BVBA ALTER ERA and to which this Privacy Policy does not apply. BVBA ALTER ERA is not liable for the content of these websites, or for the offers, products and services offered by those. BVBA ALTER ERA advises you to carefully read the Privacy Policy of every website that you visit, given that these rules can differ from the present Privacy Policy.

8. Cookies

8.1. Information on our use of Cookies

Our website uses cookies and similar technologies to distinguish your preferences from those of the other users of our website. This allows us to offer you a better experience when you visit our website and to optimize our website in the meantime. Cookies and similar technologies do not allow to systematically collect data that enable us to identify the users of our website. They only allow us to approve the operation of our website, to understand the interests of our users and to measure the effectiveness of the content of our website.

As a result of recent amendments of the law, all websites focusing on certain parts of the European Union are obligated to ask for your permission in order to use or save cookies and similar technologies on your computer or mobile devices. This cookie policy clearly and completely informs you about the cookies we use and their purpose. Please read our privacy policy in order to take note of the privacy rules applicable to the website.

For further information about this cookie policy, you can contact us at [email protected]

8.2. What is a cookie?

A “cookie” is a small text file that is sent from the server of BVBA ALTER ERA and is stored on your computer’s hard drive. This way we can remember your preferences when visiting our website.
The information registered by these cookies may only be read BVBA ALTER ERA and only during the visit of the website. You can refuse the use of these cookies by modifying the navigation configuration settings.

8.3. Kind of cookies

Cookies can be subdivided based on their offspring, function and durability.

First party cookies are cookies set by a website visited by the user i.e. the website displayed in the address bar. (e.g. cookies placed by www.alter-era.com.

Third party cookies are cookies that are set by a domain other than the one being visited by the user. A third party cookie occurs when a user visits a website and a third party sets a cookie through that website (e.g. cookies placed by Google, Twitter and Facebook).

Functional cookies are cookies that ensure the proper functioning of the website (e.g. cookies for log-in or registration, language preferences). Functional cookies are logically first party cookies.

Non-functional cookies are cookies that can be set for statistical, social, targeting and commercial purposes. They are not related to the mere technical support of the website.

Cookies with statistical purposes allow us to check which pages of the website you visit, where your computer is localized etc.

Cookies with social purposes allow the user to share the content of the visited website through social media directly to others.

Cookies with targeting purposes allow a creation of your profile based on your surfing behaviour so that the displayed advertisement will be adapted to your interests.

Cookies with commercial purposes keep track of how many and which advertisements were displayed to a user. Non-functional cookies can be first party or third party cookies.

Persistent cookies are stored on a users’ device in between browser sessions which allow preferences or actions of the user to be remembered. The cookies are activated every time the user that set these cookies visits the website (e.g. cookies set by social media such as Twitter, Facebook, Google Analytics etc.)

Most non-functional cookies are persistent cookies.

Session cookies allow websites to link the actions of a user only during a browser session. A browser session starts when a user opens the browser screen and ends when he closes the browser screen. Session cookies are only set temporarily. When you close the browser, the cookies will be removed. Most functional cookies are session cookies.

8.4. Your permission

By using our website, you accept the use of cookies. In order to make optimal use of our website, you need to accept the cookies, which you can do through your browser.

You can block cookies by activating your browser settings which allows you to refuse the cookies. The rejection of these cookies may have the effect of not allowing you to use some functionalities on the website. Carefully read this cookie policy for more information.

If at any moment you want to revoke your permission, you have to remove your cookies through your browser settings. If you wish to find out more about removing or blocking cookies, we find this website quite helpful.

8.5. Changing your browser settings

We would like to point out that web browsers allow you to change your cookie settings. These settings can generally be found in the menu ‘Options’ or ‘Preferences’ of your web browser. In order to understand these settings better, the following links can be useful. In case you need additional information, you can consult the ‘Help’ function in your web browser.

8.6. More information on cookies

Information on cookies
You can find useful information on cookies here.
Internet Advertising Bureau
The association for digital marketers drafted a guide on online behavioural advertising and online privacy that you can find here.

8.7. Which cookies do we use on www.alter-era.com?

Website functionality cookies. These cookies enable you to browse the website and use our features such as shopping baskets and wish lists

Website analytics cookies. We use these cookies to measure and analyse how our customers use the website. This allows us to continuously improve our website and your shopping experience.

Customer preference cookies. When browsing or shopping online, the website will remember preferences you make (for example your user name or location). This makes your browsing experience simpler, easier and more personal to you.

Targeting cookies or advertising cookies. These cookies are used to deliver adverts relevant to you. In addition, they limit the number of times you see an advertisement as well as helping us measure the effectiveness of our advertising campaigns.

Functional Cookies
Name: PHP Session
Domain: www.alter-era.com
Purpose: store information about the session Validity: Session

Name: Country Code
Domain: www.alter-era.com
Purpose: store IP determined country for currency and location Validity: Session

Non-Functional Cookies
Name: Google Analytics
Domain: www.alter-era.com
Purpose: Gain insight into user behaviour and chosen route. Multiple cookies will be used for this: utma (validity: utma : 20.000), utmb (validity: utmb: 20.000), utmc (validity: utmc 20.000), utmz (validity: utmz 20.000)

Name: Google Adwords
Domain: www.alter-era.com
Purpose: Tracks on which add a user clicked in order to access the site. Two cookies will be used to do this: ld (validity: ld : 20.000), drt (validity: drt: 20.000)

Name: Facebook
Domain: www.alter-era.com
Purpose: This cookie will allow users to share content onto their own Facebook without having to authenticate themselves every time. It will use following cookies: act (validity: session), csm (validity: 1 month), datr (validity 1 year), fr (validity: 1 month), p (validity session), c.user (validity: 1 month), lu (validity: 1 year), presence (validity session), s (validity 1 month), xs (validity 1 month)

Name: Youtube

Domain: www.alter-era.com
Purpose: Stores some user variables. Depending on the chosen traject of the client, following cookies might get installed: use hitbox, visitor info 1_live, PREF

For cookies set by third parties (Google Analytics) we kindly refer you to the statements set forth by these parties on their respective websites. Beware, we do not have any influence on the content of these statements nor on the content of the cookies of these third parties.

9. Applicable law and jurisdiction clause

This Privacy Policy is managed, interpreted and executed in accordance with the Belgian law that exclusively applies to every potential dispute.
The courts of Belgium are exclusively competent for any kind of disagreement that could arise from the interpretation or execution of the present Privacy Policy.

10. Agreement

By using the Website, you agree to all the clauses of the present Privacy Policy and agree to the statement by which BVBA ALTER ERA collects your personal data and process them in accordance with this Privacy Policy.